Step into a thriving garden of flowers with Gucci Bloom Eau de Parfum for Women — creative director Alessandro Michele's first fragrance for the House of Gucci, and one of the most celebrated feminine fragrances of the modern era.
 
Launched in 2017 and envisioned as a rich, abundant garden in full bloom, this captivating white floral Eau de Parfum is built around three exceptional floral components. It opens with Rangoon Creeper — a rare flower from South India, used for the first time in perfumery and exclusive to this fragrance, that changes colour from white to pink to red as it blooms, lending a unique powdery, floral edge. The heart blossoms into a lush, heady combination of jasmine bud extract and natural tuberose from India — rich, creamy and deeply feminine. The dry-down settles into a soft, elegant base of orris root — powdery, refined and unmistakably Gucci.
 
Presented in the iconic lacquered powder pink bottle with a vintage Gucci label appliqué — as beautiful to display as it is to wear. A true celebration of authenticity, diversity and femininity that works effortlessly from day to evening and across every season.
 
Shop authentic Gucci Bloom Eau de Parfum 100ml at Elegant Fragrances — competitively priced with tracked UK delivery and exclusive loyalty rewards when you join The Elegant Club.